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Discussions Started (1) Replies Latest Activity

Segmentaion - How to overlay external data such as IDC, Hoovers etc with Internal/Customer level transaction data

Hi, I am currently working on segmentaion project using decision tree technique. I have customer level transaction data from internal(comp…

Started by sushil in Marketing Databases, Market Research, CRM

1 Oct 19, 2008
Reply by Michael Kaushansky


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