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All Discussions Tagged 'attribution' (1)

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Market Mix Models : Confidence in coefficients

In market mix models, my sales(y) depends on 4 promotions(p1--p4). Let (b11, b21, b31, b41 ) be the coefficients of p1--p4 in one iteration…

Started by Raghu Chittari

0 Jun 19, 2016

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