AnalyticBridge
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All Discussions Tagged 'campaign' (3)
| Discussions | Replies | Latest Activity |
|---|---|---|
Why propensity scores are not working ??Hi All , I've recently build a predictive data model for a campaign to target group of customer who can switch from payment method "A"… Started by Himanshu Sinha |
1 |
Feb 20, 2015 Reply by Sagar Diwakar Uparkar |
Universal Control Group for marketing campaignsThe importance of control groups for measuring marketing campaigns is well understood. However is it sensible to create a universal control… Started by Kaushik |
0 | Feb 17, 2015 |
Overall Lift or Decile LiftIn campaign measurements, it's possible to get a larger lift at the overall level compared to all the individual decile level lifts or vice… Started by DataLLigence |
3 |
Feb 8, 2010 Reply by Jozo Kovac |
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