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All Discussions Tagged 'control' (2)

Discussions Replies Latest Activity

Universal Control Group for marketing campaigns

The importance of control groups for measuring marketing campaigns is well understood. However is it sensible to create a universal control…

Started by Kaushik

0 Feb 17, 2015

Overall Lift or Decile Lift

In campaign measurements, it's possible to get a larger lift at the overall level compared to all the individual decile level lifts or vice…

Started by DataLLigence

3 Feb 8, 2010
Reply by Jozo Kovac


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