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What is the difference between web mining and web analytics? What kind of degree or experience do you need to do web analytics? What kind of software do web analysts use? Do web analysts write code? Are they business analysts, but focused on web metrics? Is text mining / machine learning part of web analytics? What is the difference between web analytics and advanced web analytics?
Both Web analytics and Web/data mining are aimed at information that is actionable; however, analytics and web mining are as different as chalk and cheese. A Web analytics is not just a tool for measuring webtraffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast . It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
Data mining is more the act of discovery that lacks a hypotheses. Data mining looks, in some cases, for patterns, often through vast amounts of data, and data mining is looking for patterns and relationships that were not anticipated.