I am a masters student and have decided to do a project on customer segmentation in SAS. The project is to identify the best type of customer companies which
might be interested in buying products from a cosmetic manufacturing company and the
type of deciding variables are the 1)Age of the potential buyer company 2) The turnover 3) Revenues 4) Whether it is a cosmetic company or not
These are just a few of the variables among the many others which is in the list.
I had these doubts here however:
1) How do we interpret the clusters once it comes in the form of a tree or otherwise?
2) How do we set these criteria in the programming part while working on SAS...I believe it is proc cluster or fastclus to be used but these simply give an output based on the Euclidean distance and give an output which has similar observations in the same cluster. However, if we were to set a specific "Criteria Variables" as mentioned( the above 4 variables) , how do we do the same in SAS...
Is there any other special procedure, statement or function used in SAS other than the proc fastclus/cluster
I tried to research a lot about this on the internet but did not get much idea and neither any sample codes
I would really appreciate if I could get some inputs regarding this.
With Sincere Regards,