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Segmentaion - How to overlay external data such as IDC, Hoovers etc with Internal/Customer level transaction data


I am currently working on segmentaion project using decision tree technique. I have customer level transaction data from internal(company) datawarehouse. I have IDC data at country level only. The challenge is how to overlay IDC data with Internal data for segmentation. Can someone suggest any method or way which can be tried out.

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You can append by census block or zip level


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