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Any experiences to share with vendors in this space?

Tags: analytics, behavioral, multivariate, predictive, targeting

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SEM or SEO?

No practical experience, but I did a fair amount of research on SEM vendors a couple of years back and could send along some materials to get you started.
We're currently working through predictive market problems but are on the front edge of the process. So far we've talked to a couple of sources. Media Predict, and Inkling Markets. Media Predict (mediapredict.com). We've also had discussions with Inkling Markets (inklingmarkets.com) which is the platform that Media Predict uses. Inkling has a remarkably easy way to set up markets and we're investigating test markets there currently.
There was another consultant we interviewed about a year ago but I'd have to dig through old email to find it.

Doug Stone

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