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Need finding a simple, straight-forward reference with examples on the calculation of Adstockhelp

Tags: adstock, half-life, media

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http://papers.ssrn.com/sol3/papers.cfm?abstract_id=924128
Download link is above the title.

For more ask google (adstock calculation)
Thanks Andrzej. I tried the Google path as well, I have a bit of a hard time explaining the details in "layman's terms". This does help

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