It is clear that the small and medium business (SMB) retail sector is a huge segment with almost 15,000 companies and wholesale at about 16,000 companies ($50mm-$250mm).
I am curious as to opinions about selling analytics projects(i.e., requirements, data modeling, ETL, coding, statistical modeling, insight presentations/reports) to the SMB market.
I don't mean to imply that these folks have been "flying blind" in their business intelligence but continuing to rely on Excel and Access to move to the next level of BI is probably insufficient.
This would appear to be an underexploited niche for an advanced analytics boutique consulting practice. The big players (e.g., MS, Oracle, SAP, SAS) certainly recognize the opportunities and we have been reading about attempts to address the SMB need.
Realistically, though, how could the ROI justify a lot of attention by the big players to this market ?
Would these SMB needs be better addressed by small consulting shops who could charge significanly lower fees along with utilizing existing processes and code ?
Ultimately, this relationship could evolve from a dependency to facilitating a learning curve for in-house competency.
Thanks for your thoughts.