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As far as I remember DoubleClick profile-based ad targeting business, in which the company invested huge amounts, fell when such targeting appeared to be ineffective. Instead, Behavioral Targeting seems to be promising, as I have read in Mircosoft China research report. Inspired by this report I am thinking about Discourse Targeting, at least in Social Media - please see my post

What do you think? Do you know other inspiring experiences and ideas?

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