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Hi all,


I am trying to calculate the Customer Life Time Value (CLTV) in  a life insurance industry. Can you provide inputs on

1. Which matrix / matrices I should consider to develop this CLTV value?

2. Which statistical method should I consider to develop the same. Is it ideal to develop a time series model to generate furute cost and revenue flow or survival is a better option.


Your inputs are most welcomed.




Shounak Ghosal

Tags: Customer, Life, time, value

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