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Hi all,

 

I am trying to calculate the Customer Life Time Value (CLTV) in  a life insurance industry. Can you provide inputs on

1. Which matrix / matrices I should consider to develop this CLTV value?

2. Which statistical method should I consider to develop the same. Is it ideal to develop a time series model to generate furute cost and revenue flow or survival is a better option.

 

Your inputs are most welcomed.

 

Thanks,

 

Shounak Ghosal

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