Subscribe to DSC Newsletter

We built a prospective model last year for a client and we have the response rates to direct mail for model.Now, this yr we are planning to update and improve the model keeping in mind the response rates last year. can any one suggest me a methodology to build a better model. what i have is a sample of reponders and non responders to direct mail, and client customer sample and also a random sample for Non-Customer for the client.


Tools: Enterprise Miner and SAS related tools


Thank you

Views: 116

Reply to This

Replies to This Discussion

How have you built your model last year? Can't be the same methodology repeated on new data?


On Data Science Central

© 2020   TechTarget, Inc.   Powered by

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service