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We built a prospective model last year for a client and we have the response rates to direct mail for model.Now, this yr we are planning to update and improve the model keeping in mind the response rates last year. can any one suggest me a methodology to build a better model. what i have is a sample of reponders and non responders to direct mail, and client customer sample and also a random sample for Non-Customer for the client.
Tools: Enterprise Miner and SAS related tools