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What tools do people recommend for analyzing non-click based activity in response to display advertising messages?


Domenico

Seiche Analytics

Tags: advertising, analytics, media, metrics, site, web

Views: 173

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Not much. I receive reports from an ad agency (that controls ad serving) with captured post-click and post-impression outcomes. Those reports capture activity external to our sites. I can observe clicks on the website from internal reports (SiteCatalyst) and compare them to the reported by the agency.

It gives impresize results but is better than nothing.

Good luck!

vladimir
American Express

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