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Hi,
I am curious as to what your final solution was. I am trying to solve for a similar problem and would love some input. I have historical response data for a campaign at day level, but the campaigns vary in size (mail volume). I have tried just a simple linear regression, but the predictions are far apart for some future programs versus close for others. Should I be leveraging the timeseries data in anyway to improve the forecast? Any input is appreciated.
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