Anyone knows of a good book or resource about Survival Analysis using SAS other than Paul Allison's book? My goal is to calculate Loyalty program CLV for hotel/casino/airline customers.
I apreciate any suggestions or ideas.
I was thinking about using survival analysis to calculate life time value for non-subscription based business. In non-subscription business, you don't have the clear cut definition of a customer CHURN and turn to yout competitor. Do you have any suggestion as to first of all, a good way forward? Thanks.