Date: Wednesday, 19 August 2009, 6:30 PM
Location: Hewlett Packard (see directions),
Bldg. 48, Oak Room
Pruneridge and Wolfe, Cupertino, CA
The Facebook Era (Prentice Hall 2009) is a newly released book about how social networking sites like Facebook and Twitter are ushering in a new era of business, relationships, and culture. It also discusses what companies need to do strategically and tactically to adapt and thrive in this new environment. The last decade was about the World Wide Web of information and the power of linking content pages. Today, it's about the World Wide Web of people and the power of the social graph. We are undergoing a radical transformation as traditional one-sided CRM gives way to bi-directional visibility and access, and an unprecedented degree of trusted online identity and access to people are forever changing human relationships and business transactions. Facebook, Twitter, and LinkedIn are changing everything we thought we knew about sales, marketing, and product development -- and empowering companies with new tools, insights, and ability to transform customers into true partners and your most effective sales force yet.
The book is endorsed by Facebook COO, Sheryl Sandberg, bestselling author Don Tapscott, David Mather (President of Hoover's Inc.), Tina Seelig (Director of the Stanford Technology Ventures Program), and industry analysts from Forrester, IDC, and Beagle Research whose quotes appear printed on the back cover and first few pages of the book. The foreword is written by Marc Benioff, who is the founder, CEO, and chairman of salesforce.com.
About the Speaker
Clara Shih is an author, blogger, and entrepreneur who created Faceconnector, the first business application on Facebook. Clara recently left her position as Director of Social Networking Alliances at salesforce.com. She is now CEO of CrowdContext, a provider of social media tools which enable brand marketers to manage and measure social media campaigns across Facebook, Twitter, and their own websites.
Previously, Clara was Product Line Director of the AppExchange, salesforce.com's online marketplace for partner applications, for which she led the development of the Checkout payment services. Clara has also held positions in corporate strategy and software development at Google and Microsoft, and has degrees in computer science, economics, and internet studies from Stanford and Oxford. Clara's new book, The Facebook Era (Prentice Hall 2009), about using Facebook and Twitter for business has been featured in The New York Times, Chicago Sun-Times, Industry Standard, CRM Magazine, and others. Clara is a frequently invited speaker on social media at global conferences including Web 2.0 Expo, Enterprise 2.0, Toronto TechWeek, and Social Ad Summit. She blogs at http://thefacebookera.com
and Twitters as @clarashih.
Cost: Free and open to all who wish to attend, but membership is only $20/year.
Notes: One copy of The Facebook Era will be given away for every 25 attendees. It will also be available for sale before and after the meeting.