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So much buzz around data driven attribution from google analytics but not sure how is it actually different from incremental reposnse rate?.. So for example, if I compare path A>B to A>B>C and incremental reposnse rate for the second path is 2%, i can assign that incremental benefit to C.
Does GA-data driven attribution work on this principle? or some more complexities are involved which I were not able to understand from internet.