Subscribe to DSC Newsletter

So much buzz around data driven attribution from google analytics but not sure how is it actually different from incremental reposnse rate?.. So for example, if I compare path A>B to A>B>C and incremental reposnse rate for the second path is 2%, i can assign that incremental benefit to C.


Does GA-data driven attribution work on this principle? or some more complexities are involved which I were not able to understand from internet.



Views: 257

Reply to This

On Data Science Central

© 2021   TechTarget, Inc.   Powered by

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service