Marketing Analytics with R

This course will give the participants an overview of the key techniques used in direct marketing for analysing customer data. The focus is on getting to the business results with just enough technical and mathematical detail to allow us to get there reliably. Our approach is what is usually called scientific marketing: it is about getting the facts and letting the data speak as opposed to relying on our ‘gut’ instincts.

Target Audience

Business owners (marketing managers, product managers, customer base managers) and their teams; customer insights professionals.

10% Early Bird Discount Deadline: August 25, 2012 @ 12:00PM Pacific Time 
Discount code: earlybird10 

In this course, participants will learn how to use the ggplot R Project to make, format, label and adjust graphs using R. Using ggplot2, participants will learn how to design and implement graphs in an efficient, elegant and systematic manner, following principles of general good graphing practice.

10% Early Bird Discount Deadline: August 10, 2012 @ 12:00PM Pacific Time
Discount code: earlybird

Revo Scale R is an R package designed, built and optimized to solve one of R’s biggest soft spots – dealing with big data. Dealing with big data involves addressing several different issues, such as interfacing with diverse data sources, storing and manipulating big data efficiently and implementing statistical algorithms that can handle large data.

This 2 day course is designed for R users who have mastered the basics of R and are interested in learning how to take advantage of the capabilities of ScaleR for high performance analytics on datasets that exceed the normal physical memory limits of R. 

10% Early Bird Discount Deadline: August 15, 2012 @ 12:00PM Pacific Time
Discount code: earlybird10

R, the premier language for computational statistics has also evolved into powerful and popular tool for data mining. Much of R's core functionality is focused on exploring and understandingdata, model design, inference, and visualization and is directly applicable to any data mining effort. But most importantly, the large number of predictive analytics algorithms that have already been implemented in R and the ease with which new algorithms may be developed make R an essential data mining tool. When enhanced with the big data capabilities of Revolution Enterprise 6.0 R becomes the platform of choice for serious data mining projects.

In this fast paced course, we focus on data mining as the application area and show how anyone with just a basic knowledge of elementary data mining techniques and some programming skills can become immediately productive in R.

10% Early Bird Discount Deadline: August 15, 2012 @ 12:00PM Pacific Time
Discount code: earlybird10

This course will give the participants an overview of the key techniques used in direct marketing for analysing customer data. The focus is on getting to the business results with just enough technical and mathematical detail to allow us to get there reliably. Our approach is what is usually called scientific marketing: it is about getting the facts and letting the data speak as opposed to relying on our ‘gut’ instincts.

10% Early Bird Discount Deadline: August 25, 2012 @ 12:00PM Pacific Time 
Discount code: earlybird10