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Getting Started with Business Analytics: Insightful Decision-Making

Getting Started with Business Analytics

Features

  • Explains the fundamentals of analytics methodologies and how they should be applied
  • Requires no prior knowledge of the subject
  • Defines and clarifies hyped buzzwords
  • Provides real-world examples of business analytics applications
  • Includes suggested business analytics projects
  • Offers supplementary resources at www.businessanalytics-book.com

Summary

Assuming no prior knowledge or technical skills, Getting Started with Business Analytics: Insightful Decision-Making explores the contents, capabilities, and applications of business analytics. It bridges the worlds of business and statistics and describes business analytics from a non-commercial standpoint. The authors demystify the main concepts and terminologies and give many examples of real-world applications.

The first part of the book introduces business data and recent technologies that have promoted fact-based decision-making. The authors look at how business intelligence differs from business analytics. They also discuss the main components of a business analytics application and the various requirements for integrating business with analytics.

The second part presents the technologies underlying business analytics: data mining and data analytics. The book helps you understand the key concepts and ideas behind data mining and shows how data mining has expanded into data analytics when considering new types of data such as network and text data.

The third part explores business analytics in depth, covering customer, social, and operational analytics. Each chapter in this part incorporates hands-on projects based on publicly available data. 

Helping you make sound decisions based on hard data, this self-contained guide provides an integrated framework of data mining in business analytics. It takes you on a journey through this data-rich world, showing you how to deploy business analytics solutions in your organization.

More at http://www.crcpress.com/product/isbn/9781439896532


Data-Intensive Science

Data-Intensive Science

Features

  • Provides a comprehensive overview of how technical capabilities can be leveraged to enable scientific discovery
  • Offers a path forward for facilitating data-intensive science
  • Demonstrates the impact of data-intensive science through case studies highlighting current best practices

Summary

Data-intensive science has the potential to transform scientific research and quickly translate scientific progress into complete solutions, policies, and economic success. But this collaborative science is still lacking the effective access and exchange of knowledge among scientists, researchers, and policy makers across a range of disciplines. Bringing together leaders from multiple scientific disciplines, Data-Intensive Science shows how a comprehensive integration of various techniques and technological advances can effectively harness the vast amount of data being generated and significantly accelerate scientific progress to address some of the world’s most challenging problems.

In the book, a diverse cross-section of application, computer, and data scientists explores the impact of data-intensive science on current research and describes emerging technologies that will enable future scientific breakthroughs. The book identifies best practices used to tackle challenges facing data-intensive science as well as gaps in these approaches. It also focuses on the integration of data-intensive science into standard research practice, explaining how components in the data-intensive science environment need to work together to provide the necessary infrastructure for community-scale scientific collaborations.

Organizing the material based on a high-level, data-intensive science workflow, this book provides an understanding of the scientific problems that would benefit from collaborative research, the current capabilities of data-intensive science, and the solutions to enable the next round of scientific advancements.

More at http://www.crcpress.com/product/isbn/9781439881392

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