Subscribe to DSC Newsletter

hi all,


I am looking for any tutorials or examples of net lift (aka incremental, differential) modeling using KNN or Naive Bayes applied to database marketing (i.e. treatment over control lift modeling). Any pointers or suggestions is appreciated.





Tags: database, lift, marketing, net

Views: 328

Replies to This Discussion

Hi, Jeff:

You should take the net lift model course from SAS training.  It covers different approaches including these two methods.


On Data Science Central

© 2019 is a subsidiary and dedicated channel of Data Science Central LLC   Powered by

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service