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hi all,

 

I am looking for any tutorials or examples of net lift (aka incremental, differential) modeling using KNN or Naive Bayes applied to database marketing (i.e. treatment over control lift modeling). Any pointers or suggestions is appreciated.

 

Best

 

Jeff

Tags: database, lift, marketing, net

Views: 328

Replies to This Discussion

Hi, Jeff:

You should take the net lift model course from SAS training.  It covers different approaches including these two methods.

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