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Today's growing demand for analytics to spot trends, correlate cause and effect, identify patterns, or ask "what if?" questions necessitates new analytics techniques, such as the use of advanced tools and the execution of analytical algorithms close to the data stored in the database. The new release of Sybase IQ expands support for in-database analytics, including a native MapReduce API, Predictive Model Markup Language (PMML) support, integration with Hadoop, and an expanded library of statistical and data mining algorithms that leverage the power of Sybase IQ PlexQ® massively parallel processing (MPP) technology. New APIs enable developers to quickly and safely implement in-database algorithms achieving greater than 10x performance acceleration over existing approaches.