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Web Analytics

Web mining, text mining, information retrieval, SEM, SEO, key metrics, path analysis, webtrends, coremetrics, omniture, google analytics.

Members: 448
Latest Activity: Oct 4, 2013

Discussion Forum

Ad serving optimization

Started by Vincent Granville Jun 19, 2013. 0 Replies

When an advertiser uses (say) 5 versions of an ad for a same landing page and same Adwords keyword group (keywords purchased on Google), how frequently should each of the 5 ads show up?From Google's perspective, the optimum is achieved by the ad…Continue

Google+ "likes" boost SEO

Started by Capri. Last reply by Umair Siddiq Jun 18, 2012. 1 Reply

Our research has found a strong correlation between the number of daily "likes" on Google+, and the Google search impression volume for the web sites receiving these "likes".So, if you can generate fake "likes" without being detected by Google, you…Continue

What are the most valuable skill to develop in the Web Analytics space

Started by lisa jenkins. Last reply by Brijesh Bolar Aug 16, 2012. 1 Reply

Hi all, hopefully this is the appropriate forum to ask this question.  I am a seasoned Software Developer looking to move into the Web Analytics space.  I have been able to get an internship, working for an SEO/PPC company, to help develop a…Continue

Tags: skills, analytics, PPC, SEO

Log analyzers and Microsoft SharePoint

Started by Jos Westerhof Nov 28, 2011. 0 Replies

Hello,I think all log file analyzers should be able to work with Microsoft SharePoint based websites? Am i right or wrong about this?Continue

Tags: sharepoint, microsoft, analyzers, file, log

Web Analytics usability

Started by Jos Westerhof Nov 20, 2011. 0 Replies

Hi all, How would you measure and compare usability between different web analytics vendors?I find it hard to define usability since every user will experience usability differently. Do you know a method to measure this?  Continue

Tags: usability, analytics, web

Web Analytics and Microsoft SharePoint

Started by Jos Westerhof. Last reply by Yarin Negri Nov 11, 2011. 2 Replies

Hi, Do any of you know which Web Analytics vendors work well with SharePoint? And which ones do not work with SharePoint at all?Continue

What's your take on Google Analytics?

Started by Jos Westerhof. Last reply by Jos Westerhof Nov 15, 2011. 7 Replies

Hi, What about Google Analytics? I know they give you pretty decent statistics about your website. But what about a goverment organisation in Europe. Should they use Google Analytics since their information might be sensitive and should not be on…Continue

Summer Program August 6-17, 2012: Computational Advertising

Started by Vincent Granville. Last reply by Vincent Granville Sep 16, 2011. 1 Reply

In cooperation with the Society for Industrial and Applied Mathematics (SIAM)Description:E-commerce is pioneering new kinds of advertising and new kinds of customer service. These innovations pose novel challenges in statistics and mathematics. For…Continue

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