I am looking for competitive benchmarking data that segments the market of web properties (media, social network, e-commerce, etc.) and their CTR and bounce rate.
This question comes from a not-for-profit media property that has a very narrow target market and we are trying to devise an expansion campaign and want to start from best practices and insights. I want to understand what the comparables are in different segments so that we can calibrate our campaign goals and controls.
Given the very narrow target market for this client, expansion through SEO and adverb will most likely lead to higher bounce rate and not necessary lead to better conversion. Anyone looked at this particular problem: narrow target market media company trying to improve conversions?