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I have to pay $4,000 per million keyword, to get CPC and predicted volume. The fee is per keyword, regardless of keyword value. What about a better system, where I would pay $5,000 per million keyword for great commercial keywords (e.g. "cheap car insurance California") and $500 per million keywords for low value keywords such as "Amtrack rail stations Oregon"? Only a very small fraction of the entire universe of bid keywords have any value.
Value is defined as cost-per-click multiplied by volume.