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What are the most valuable skill to develop in the Web Analytics space

Hi all, hopefully this is the appropriate forum to ask this question.  I am a seasoned Software Developer looking to move into the Web Analytics space.  I have been able to get an internship, working for an SEO/PPC company, to help develop a software application.  I will be able to learn the basics of SEO, PPC as well as the google analytics api.  Eventually, I hope to learn (and write code for) prediction algorithms in the SEO/PPC space.

 

What other skills should I look to develop in this space??

 

 

Tags: PPC, SEO, analytics, skills

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