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Hi all, hopefully this is the appropriate forum to ask this question. I am a seasoned Software Developer looking to move into the Web Analytics space. I have been able to get an internship, working for an SEO/PPC company, to help develop a software application. I will be able to learn the basics of SEO, PPC as well as the google analytics api. Eventually, I hope to learn (and write code for) prediction algorithms in the SEO/PPC space.
What other skills should I look to develop in this space??