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Web Analytics Discussions (120)

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Google Algorithm to Detect Similar Web Sites Belonging to a Same Network

Which algorithm does Google use to detect small clusters of websites that have similar, overlapping content? These web sites might be very…

Started by Vincent Granville

0 Jul 21, 2008

Banner ad randomization - how to maximize return?

Where can you find details about algorithms that randomize banner ads displayed on a same web page? For instance, in the right column on An…

Started by Vincent Granville

1 Jul 20, 2008
Reply by Sobhan Hota

Google not good at scoring traffic from a new source

I've just experienced this problem today. In one of my ad campaigns, I have about 500 keywords, with an average CPC of $0.33. I wanted to c…

Started by Vincent Granville

3 Jul 11, 2008
Reply by Theodore Omtzigt

Rates for consultants

What are the typical consulting hourly rates for an independent consultant (PhD, 10 years of experience, advanced web analytics aimed at RO…

Started by Vincent Granville

5 Jul 9, 2008
Reply by Vincent Granville

Web Analytics Framework

I want to understand the universe of web analytics better. What data is the basis of web analytics? What algorithms are used and for what…

Started by Theodore Omtzigt

0 Jun 30, 2008

Assessing efficiency of online ad campaigns when no conversion data is available

I have designed black-box algorithms in the past, based on unsupervised clustering techniques. Would someone dare to share his/her secret s…

Started by Vincent Granville

0 Jun 14, 2008

Email Marketing

Email marketing is also becoming a vital part of customer communication. But it seems to be attracting very less people to click the URLs i…

Started by Rajesh Singal

0 Jun 9, 2008

Google Analytics vs. Urchin 6.0 -- which is better for enterprise analytics?

My company's interactive agency has suggested that, instead of Google Analytics, we should utilize Urchin 6.0. They claim that it's more su…

Started by Dave Morse

1 Jun 9, 2008

Google Analytics: Likes? Dislikes?

We're fed up with WebTrends (for many reasons) and I'm steering my company to go the Google Analytics route. Anyone have experience with i…

Started by Dave Morse

8 Jun 9, 2008

Measuring the success of automated bidding campaigns

People with experience in black box trading are welcome to answer this question too. The problem is as follows: keywords are purchased on…

Started by Vincent Granville

2 Jun 9, 2008

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