Share 'Pfizer's Top 5 Lessons from Applied Analytics | Forbes'
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Global pharmaceutical giant Pfizer Inc. is transforming its use of analytics from a theoretical exercise into a real-time execution engine powered in part by tablet PCs and click-stream data but primarily by the urgency of shifting business models for Lipitor and other products.
In a compelling Q&A interview with MIT Sloan Management Review, Pfizer VP of U.S. Commerc…
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