Share '10+ Great Metrics and Strategies for Email Campaign Optimization'
This is our first article in a series about good actionable KPI's to optimize various ROI. Future articles will focuse on metrics for fraud detection, user engagement etc. This one focuses on newsletter optimization.
If you run an online newsletter, here are a number of metrics you need to track:
Open rate: proportion of uniques opening your newsletter. Anything below 10% is poor, unless your e-…
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