Share 'Bigger Than Big Data? Mobile User Expectations'
How big data is shaping mobile user expectations
By Jeff Hasen
Hipcricket Chief Marketing Officer, Thought Leader (ART+DATA) Institute and author of Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices
I’m in the camp that says mobile’s promise lies in our ability to deliver ultra-personalized, contextual content to a wireless user who is increasingly expecting…
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