Share 'The Psychology of Color in Web Optimization'
Will a red call to action result in a higher conversion rate than a green one? One of the most controversial topics in web design is the issue of color. This subject attracts a great deal of attention, based on the notion that the color of an object can affect the way we feel about that object.
The Priming Effect
Color is shown to be a signiﬁcant determinant for both website trust and satisfactio…
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