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This is a question I get a lot from businesses of all sizes wanting to build an app for their site. The general claim is that "You have to have an app", similar to the original "you have to have a site" around the year 2000 and the all-time favorite "you have to have a Facebook page" back in 2009 or so. Don't get me wrong, eventually both these claims were (sort of) true. Most businesses do have…
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