A Data Science Central Community
One of the issues I keep running into when dealing with CRM and retention is that of the fake VIPs. What is a VIP? Depending on the vertical VIPs have different names: whales, high rollers, bulk buyers, or just VIPs. These users will usually be in charge of a large share of your revenues (about 50%) while their share of the population will be extremely small (about 5% of the paying population).…
Most Popular Content on DSC
To not miss this type of content in the future, subscribe to our newsletter.
Other popular resources
Most popular articles