Share 'The next revolution in analytics: it's not about software, it's about data'
It is about integrating external data sources in your data warehouse, and leveraging this data to answer questions such as "why are we losing so many users last month" or "why do we have so few new users recently", or "what new product / feature should I produce". The answer (and the cure) might not come from within your internal data, but from the outside:
- what are my competitors up to?
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