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My Objective is to do Market Segmentation of the Data. I got suggestions to do Cluster Analysis and I have the following quesries. I have access to both SASEG and SASEM.  I have around 500 variables (Transactional, Demographic, ...). How can I reduce the variables to apply a Cluster Analysis?  I came to know that for doing cluster analysis with SAS, only numeric variables are required.…
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