Share 'Attribution Modeling vs Market Mix Modeling'
I've recently come across Attribution Modeling and it seems to be the talk of the town in many areas. I tried googling about it, and figured out much about the basic skeleton of what it is. But what I'd like to know is,
How different is it from Market Mix Modeling (MMM) ?!
Where is it more applicable that MMM?
What are the advantages of one method over the other?
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