A Data Science Central Community
In campaign measurements, it's possible to get a larger lift at the overall level compared to all the individual decile level lifts or vice versa, because of the differences in sample size across the deciles, and across Test & Control. In such scenarios, how do you calculate the overall lift? Which methods are commonly used in the industry? Thanks, Datalligence
Most Popular Content on DSC
To not miss this type of content in the future, subscribe to our newsletter.
Other popular resources
Most popular articles