Share 'How can a large company detect the root cause for a sudden increase in churn, requested credits or charge backs?'
Here are two ideas:
Survey your customers, including those who left or who are causing problems.
Automatically analyze / summarize what users post on Twitter and other social networks about your company. Look for shifts in what users are posting now, vs. 3 months ago.This can be performed with very inexpensive / open source tools. We do it with Perl scripts, web crawling and advanced data mining…
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