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ANTONIOS CHORIANOPOULOS's Discussions
A comprehensive guide on data mining and analytical CRM
Started Mar 31, 2010 0 Replies 0 Likes
If you’re looking for a comprehensive data mining handbook, there is a new Wiley publication: “Data Mining Techniques in CRM. Inside Customer Segmentation”. It is a step-by step guide that goes…Continue
ANTONIOS CHORIANOPOULOS's Page
Profile Information
- Seniority:
- Consultant
- Job Function:
- Business Analytics, Predictive Modeling, Data Mining, Statistical Consulting
- Short Bio:
- Data Mining Consultant.
Author of the book "Data Mining Techniques in CRM"
- LinkedIn Profile:
- http://insidedatamining.com
ANTONIOS CHORIANOPOULOS's Blog
Setting up a cross-selling model
Posted on October 26, 2011 at 2:07am 1 Comment 0 Likes
Cross selling campaigns aim at selling additional products to existing customers.
A cross selling model estimates the propensity to uptake an add-on product for each scored customer.
A cross selling model can be built on the results of a test campaign to analyze respondents and identify customers with increased purchase potentials.
An easier approach which does not require the running of a test campaign, is to analyze the profile of customers who acquired the product of… Continue
A cross selling model estimates the propensity to uptake an add-on product for each scored customer.
A cross selling model can be built on the results of a test campaign to analyze respondents and identify customers with increased purchase potentials.
An easier approach which does not require the running of a test campaign, is to analyze the profile of customers who acquired the product of… Continue
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