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A comprehensive guide on data mining and analytical CRM

Started Mar 31, 2010 0 Replies

If you’re looking for a comprehensive data mining handbook, there is a new Wiley publication: “Data Mining Techniques in CRM. Inside Customer Segmentation”.  It is a step-by step guide that goes…Continue

 

ANTONIOS CHORIANOPOULOS's Page

Profile Information

Seniority:
Consultant
Job Function:
Business Analytics, Predictive Modeling, Data Mining, Statistical Consulting
Short Bio:
Data Mining Consultant.
Author of the book "Data Mining Techniques in CRM"
LinkedIn Profile:
http://insidedatamining.com

ANTONIOS CHORIANOPOULOS's Blog

Setting up a cross-selling model

Posted on October 26, 2011 at 2:07am 1 Comment

Cross selling campaigns aim at selling additional products to existing customers. 

A cross selling model estimates the propensity to uptake an add-on product for each scored customer.



A cross selling model can be built on the results of a test campaign to analyze respondents and identify customers with increased purchase potentials.



An easier approach which does not require the running of a test campaign, is to analyze the profile of customers who acquired the product of… Continue

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