Data Mining, Marketing Databases, Web Analytics, Other
Adam helps businesses craft and measure digitally focused integrated marketing campaigns that deliver revenue, leads, and impact. He offers clients a balanced perspective that combines the latest analytics tools with digital and traditional marketing strategies to create an effective marketing mix for each client.
Before founding Market Anomaly, Adam oversaw marketing and sales for e-learning publisher Merit Software. At Merit, he improved sales by expanding Merit’s search marketing programs, growing e-newsletter subscriptions, and improving personalized communication with customers.
Prior to this, he served in communication and event management roles at two of New York City's largest non-profit organizations, first with City Harvest and then with Common Ground Community.
Adam also volunteers as organizer for the New York City Drupal Group, which hosts meetings and conferences about the popular open-source CMS and social media platform. His leadership helped the group grow from 200 members to its current size of 700+ members.