Bill Bruno is the VP of Business Development and Technology at Stratigent, where he has worked actively in the Web Analytics space for almost 5 years. He currently manages Stratigent's key accounts, partnerships, and sales. In prior years at Stratigent, Bill has led the services team and has been an analyst as well. He has extensive experience helping clients with a wide range of business requirements to optimize their online marketing initiatives. Additionally, Bill is viewed as a leader in the space due to his technical background and ability to create and execute actionable strategies for his clients. He has a true passion for analytics, and has spoken on best practices at numerous industry events including eMetrics, Ad:Tech, Content Week, Affiliate Summit, DMA B2B and ACCM, VisCon, Online Marketing Summit, WebTrends Marketing Optimization Tour and many more. Mr. Bruno is a graduate of the University of Illinois with a BS in Computer Engineering. He also holds several professional certifications for all of the leading web analytics tools and manages the Analytics and Usability Council for the Online Marketing Summit.