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Brian Roger
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  • Los Angeles, CA
  • United States
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Profile Information

Short Bio:
Community Manager, SmartData Collective
My Website or LinkedIn Profile (URL):
http://smartdatacollective.com
Field of Expertise:
Other
Professional Status:
Other
Interests:
Other
What is your Favorite Data Mining or Analytical Website?
http://smartdatacollective.com
What Other Analytical Website do you Recommend?
http://decisionsstats.com
Your Company:
Soclal Media Today LLC
Industry:
Web Publishing
How did you find out about AnalyticBridge?
web

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Brian Roger's Blog

#28: Here's a thought...

Posted on December 29, 2009 at 11:17pm 0 Comments

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



To make the most of analytics...

In-database/in-warehouse analytics will become more and more important and the analytical processing of streaming data likewise. However, the way data is stored in warehouses will have to change, too, not just the way analytics are done. Too many warehouses and marts today store summary data, rollups or data where the crucial time… Continue

#27: Here's a thought...

Posted on December 12, 2009 at 5:11pm 0 Comments

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



Let the data profiling begin

Data profiling is typically one of the first tasks performed on a data quality initiative. I am often told to delay data profiling until business requirements are documented and subject matter experts are available to answer my questions. I always disagree – and begin data profiling as soon as possible. I can do a better job of… Continue

#26: Here's a thought...

Posted on November 27, 2009 at 11:28am 0 Comments

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



Say cheese

News reaches us from Italy that there is a solution to this problem. Rather than subjecting each and every customer to the risk rating process, Credito Emiliano, a regional bank in Northern Italy, simply accepts a fairly durable commodity as collateral: parmesan cheese. According to Bloomberg, Credito Emiliano keeps cheese worth about 132 million Euros… Continue

#25: Here's a thought...

Posted on November 7, 2009 at 12:00pm 0 Comments

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



And the customer is...

A critical first step for your company is to develop your definition of a customer. Don't underestimate either the importance or the difficulty of this process. And don't assume it is simply a matter of semantics. Some of my consulting clients have indignantly told me: “We don't need to define it, everyone in our company knows exactly what a… Continue

#24: Here's a thought...

Posted on October 17, 2009 at 8:23pm 0 Comments

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



This or that?

By and large, I think marketers and market researchers underestimate the fundamental role of comparison and contrast in the way we make judgments about products. As Professor Tripsas makes clear, humans (consumers included) rely on categorization to understand the world. Looking at a new, discontinuous product, we’re likely to ask, is it this… Continue

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