Database Marketing professional with over 14 years experience in database marketing analytics including segmentation, test design, customer profiling, data mining, response analysis, ROI analysis, P&L analysis, and sales forecasting.
Perform sophisticated statistical analysis, and effectively communicate the results in terms which business audiences can understand.
Can balance hands-on execution with the ability to offer advice on the broader application of analytical techniques to drive long-term revenue, and help maximize ROI for marketing campaigns.
Experience in managing changing priorities, and to understand underlying business needs while providing analysis and insights beyond what was originally requested.
Over 9 years of hands-on experience with sophisticated analytical software applications including: SPSS, I-Miner, S-Plus, CART, and Affinium Model. Have extensive experience in building and deploying predictive models.
Field of Expertise:
Data Mining, Marketing Databases, Statistical Consulting