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Carla Gentry
  • Female
  • Fairdale, KY
  • United States
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Profile Information

Executive Management
Job Function:
Business Analytics, Predictive Modeling, Data Mining, Marketing Databases, Econometrics, Web Analytics, Statistical Consulting
Short Bio:
I created Analytical Solution to bring home all of the knowledge I attain in my 17 years of working with Educational Institutes, CPG, Automotives and Private Companies. I want to stop people from dong the "fly by the seat of my shorts" type campaign marketing. I want to show and team as many as I can the importance of data mining and analysis. You wouldn't consider selling snow shovels in Florida so why market your product with blanket marketing?
LinkedIn Profile:
Networking, New Venture

Carla Gentry's Blog

How do you become a data scientist?

Posted on October 12, 2011 at 10:10pm 1 Comment

I have read several articles on the subject, but none of the authors were really “Data Scientist” and they admit that, so I thought it was time that something was written by an actual Data Scientist.

First off, let’s make sure you understand that there’s lots of college involved, no way around that one. If you noticed a lady in the 2nd row, 3rd from the left had a mole on her nose in the last commercial you watched, you might have what it takes, even if you hadn’t thought of…


Social Media and Analytics

Posted on October 10, 2011 at 8:08am 0 Comments

We all have seen the hundreds of post and blogs dedicated to Social Media and I think it’s wonderful but please keep in mind; it is time consuming to engage your audience and you must be sure you have the right potential “buyers mix” or you’ll never be more than an interesting tweet or post.

Social Media is a wonderful way to introduce potential consumers with your product and or services. But doing a little research 1st, will assist you in improving the future of your…


I am not a Social Media expert but I play one on TV

Posted on October 10, 2011 at 8:05am 0 Comments

I love that one liner from movies so I thought it appropriate for what I wanted to write this morning. There are lots of people out there playing Social Media experts, they promise followers, 1,000′s of them but how are they attaining them? Are they mining for followers from your niche or are they just searching for “follow-back” or others on Twitter who automatically accepts followers? What promises “on paper” did they make you? Did they guarantee your results? Did they guarantee to…


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