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Chandan Pathak
  • Mumbai, Maharashtra
  • India
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Chandan Pathak's Page

Profile Information

Short Bio:
What we deliver

Our end-to-end suite of integrated services includes customer management consulting, marketing
database & information management solutions, analytics, metrics & dashboards and campaign
measurement support.

By putting all this in a cohesive, easy-to-use platform, we help you generate measurable results
throughout the entire customer lifecycle.
My Website or LinkedIn Profile (URL):
http://www.cequitysolutions.com
Field of Expertise:
Data Mining, Marketing Databases, SAS, Web Analytics, Artificial Intelligence, Other
Years of Experience in Analytical Role:
2
Interests:
Finding a New Position, Networking, New Venture, Recruiting, Other
Your Company:
Cequity Solutions
Industry:
Analytical Marketing

Chandan Pathak's Blog

Marketers need new models..customer behaviour is changing!

Posted on October 16, 2009 at 7:18am 0 Comments

For Marketer’s any change in customer behaviour is a “gold mine”. Marketing to customer’s whose behaviour is changing is far more rewarding than marketing to “static” customers! But sometimes there is "too much change" and in today's market that is exactly what is happening. Marketer's need ,what we at Cequity, call a Modelling factory approach-How to build models at speed!



Gallup chief economist Dennis Jacobe concurs that "a fundamental change is taking place" in the behavior of… Continue

Creating "wow" at the Retail front end?

Posted on October 16, 2009 at 7:11am 0 Comments

The interesting thing in Retail is that eventually ,competitive advantage in location,merchandize assortments & price can be replicated by competition ,but Customer experience can be a unique diffrentiator. The difficult thing about this is that Retail brands have so many touch points with customers and how do you make each of these interactions “memorable”.



Many organizations,especially in growth markets & industries are already dangerously “out of synch” from their… Continue

Steering customers to multiple channels!

Posted on October 16, 2009 at 7:02am 0 Comments

Customers are using your services through multiple channels. Customer’s access their bank through either the branch or Internet banking or other channels such as ATMs and mobile banking. Multi channel behavior however needs to be intelligently decoded. Mc Kinsey research shows that Multichannel customers spend on average 20 to 30% more than single channel users. More than 80 percent of a broad cross-section of U.S. retailers now report that they sell merchandise through multiple channels.… Continue

Superior Customer experience : "Organization instinct or Process"?

Posted on October 16, 2009 at 6:45am 0 Comments

"For those organizations that have formally adopted a process-centric approach to business, the process is often formally defined, measured, monitored, and continually optimized. This level of discipline is critical to deliver a process that is high performing, predictable, efficient, effective, and error-free. In order to become more customer-centric, businesses should add the customer experience end-to-end process to their portfolio of strategically important processes. The customer… Continue

A Better Way to Mine Data

Posted on October 16, 2009 at 5:34am 0 Comments

The good news, for marketers, is that data mining really can make a difference to most bottom lines. The bad news is that, despite what data mining can do, it is so often used so poorly that it is virtually useless.



In many cases, the data is a big part of the problem. Even in the most reputable companies, data is often “dirty,”—out of date or otherwise irrelevant. Most commercially available data mining packages lack the flexibility and functionality that real world marketers need.… Continue

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