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Charmaine Looi
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Charmaine Looi's Blog

If it's not Market Basket Analysis - what can it be ?

Posted on May 26, 2015 at 11:53pm 2 Comments


A Telecom prospect has asked for alternatives to Next Best Offer method for their fast moving/changing value-added services. Their target audience is prepaid users.  They claim that the traditional market basket analysis (affinity analysis) is not a valid method.

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