There is no need to get confused with multiple linear regression, generalized linear model or general linear methods. The general linear model or multivariate regression model is a statistical linear model and is written as Y = XB + U.

Usually, a linear model includes a number of different statistical models such as ANOVA, ANCOVA, MANOVA, MANCOVA, ordinary linear regression, t-test and F-test. The GLM is a generalization of multiple…

Companies and enterprises are facing a daily grind, while they are also required to see to it that their customers are happy & satisfied, operations is efficient and employees are satisfied; and all this makes running the business – a real challenge. “Audience is the new business model”, and if any organization is struggling miserably to communicate with customers or their audience, there certainly is a negative impact of it across the business plan,…

Businesses across the globe are facing the brunt, one of huge data influx and second of increasing data complexity and of course the market volatility. To address these challenges, companies and all their verticals are turning to data-driven analytics and insights as a means to better understand their organization’s customer bases and to grow their businesses; and manage the increasing uncertainty up to a certain extent. 

The shift from conventional…

It has been a practice followed religiously by companies and organizations to analyze how they have performed over a…