1.8 Zettabytes, or to put it another way, 31 billion fully loaded (64gb) iPad’s – an incomprehensible amount of data that represents the estimated size of our digital universe today. To give this a little more perspective, it has been estimated that if we stored all the words ever spoken since the dawn of time, by every human, we’d need 0.0048 of a Zettabyte - just a smidgen of what we’ve already created to date.

You’re probably getting the message. Data is big, abundant and no doubt…