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David G. Young's Page
Profile Information
- Short Bio:
- Twenty plus years of professional experience in Management, Marketing, and Marketing Analytics. Currently managing the modeling teams responsible for the optimization of over a billion dollars of marketing budgets for 10 Fortune 1000 clients and am engaged in writing a book focused on the integration of marketing logic and statistical measurement principles to help readers integrate diverse sources of business information to solve problems, rather than treating them as unrelated project phases. The book is entitled “Marketing Model Alignment – Advanced Topics in Goal Alignment / Model Formulation”.
A more complete profile can be seen at LinkedIn by clicking the button below.
- My Website or LinkedIn Profile (URL):
- http://analytics4business.wordpress.com
- Field of Expertise:
- Predictive Modeling
- Years of Experience in Analytical Role:
- 20
- Professional Status:
- VP, Consultant
- Interests:
- Finding a New Position, Networking, New Venture, Recruiting
- What is your Favorite Data Mining or Analytical Website?
- http://analytics4business.wordpress.com
- Industry:
- Marketing, Banking
- Your Job Title:
- Senior Group Director
· Designing projects to meet business objectives
· Non-Linear Regression
· Simultaneous Equations
· Multinomial Logistic Regression
· Binomial Logistic Regression
· Linear Regression
· Explaining statistical concepts in simple terms
· Sampling Statistics
· Statistical design
· Discrete Choice
· Marketing/Competitive Applications
· Many Multivariate Techniques
· Low response rate modeling
· Models for both very LARGE and very SMALL datasets
Business Expertise:
· Direct Marketing
· Marketing Research (including qualitative techniques)
· Credit Card Management
· Business Competition Strategy
· Profitable Business Structures
· Consumer Psychology (Product Choice, Image Positioning, Variety Seeking, Risk Aversion, Advertising Exposure, Buyer’s Remorse, Value Perceptions, etc.)
· General Business Subjects (Finance, Accounting, Economics, etc.)
David G. Young's Blog
Marketing Analytics – The Most Important and Least Thought about Variable: The Dependent
Posted on May 1, 2016 at 8:21pm 0 Comments 0 Likes
All the hard work we put into the “model” on the right hand side of the equation, is only as accurate as the dependent variable was to start with in reflecting the business problem at hand. Yet…. modeling efforts typically focus almost exclusively on the prediction of the objective variable, while often accepting the dependent “AS IS” with all that that…
Ideas for improving already good models
Posted on April 27, 2016 at 8:07am 0 Comments 0 Likes
You’re working on the MAIN MODEL. The one that leverages half the company’s assets, and on which your paycheck and that of many others depends. You’ve already run through a stepwise, forward, and backward search of the variables, their interactions, and possible curvatures. What are the most productive things to do next?
Here are a couple of ideas…
Continue
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